If you do not know what a customer costs and what they are worth, you are flying blind. Track CAC, LTV, and margin in plain English.
Should you spend more on ads? Hire another rep? Drop a discount? Every one of those decisions comes back to a single question: what does a customer cost you, and what are they worth? That's unit economics — and most teams guess at it because the numbers live in different tools.
CAC (Customer Acquisition Cost) — what you spend to win one customer. Marketing and sales cost divided by new customers. If it's creeping up, your growth is getting more expensive.
LTV (Lifetime Value) — what a customer is worth over their whole relationship with you. Average revenue per customer times how long they stay.
Margin — what's left after the cost of delivering your product. Revenue isn't profit; margin is closer to the truth.
The rule of thumb everyone quotes: LTV should comfortably exceed CAC. But you can't manage what you can't see.
Connect your payments, your store, and your ad or CRM data to VedaX Studio, and the inputs to these numbers stop being scattered. Relate spend to customers, ask VedaX Buddy "what's my average revenue per customer?" and watch the trend over time — no fragile spreadsheet that breaks when someone renames a column.
Unit economics is the cost and value of a single customer — primarily CAC (what you spend to acquire them), LTV (what they are worth over time), and margin (what is left after delivery costs). It is the basis of most growth and spend decisions.
Connect your payments, store, and ad/CRM data to VedaX Studio so the inputs live in one place, then ask plain-English questions like "what is my average revenue per customer?" and track the trend, instead of maintaining a brittle spreadsheet.
See it in VedaX: AI dashboards from Google Sheets